When we opened 404 Smoke Shop, the goal wasn’t to follow a wave — it was to build something that could last. A shop people felt comfortable walking into. A place where customers were treated with respect, given straight answers, and never pressured. Real service. Real product knowledge. No games.

Being open nearly a decade in this space isn’t accidental. It means adapting when the culture shifts, staying consistent when others don’t, and running the business the right way. Today, with three locations across Atlanta, Union City, and East Point, we’re still focused on the same things that got us here: clean stores, compliant operations, and products we stand behind.

To everyone who’s supported us over the years — we appreciate it. Whether you’ve been coming in since the early days or you’re just finding us now, we don’t take that trust lightly. We’ll keep doing what we’ve always done: keeping it solid, keeping it honest, and keeping the doors open.