The Problem
Inventory sitting in a warehouse isn't making money.
Good products sometimes become slow sellers for reasons unrelated to product quality:
404 provides another potential path to market.
How It Works
Four Steps
01
Pitch
Supplier submits products, quantities and proposed economics.
02
404 Reviews
404 evaluates product fit, pricing, demand and available shelf space.
03
Test the Market
Approved products may receive physical retail placement, Marketplace exposure or both.
04
Sell / Learn / Return
Products that sell generate revenue according to agreed terms. Performance informs future purchasing decisions. Unsold consigned inventory can be handled according to the agreed return terms.
The 404 Value Lab
Roosevelt Highway
Our Roosevelt Highway location gives selected partners an opportunity to put products directly in front of value-conscious Atlanta-area shoppers while generating real-world sell-through data.
Rather than letting inventory sit in a warehouse, test whether the right product at the right price can find a customer.
404 Assortment Philosophy
Core + Discovery
The products customers already know — plus the products they haven't discovered yet.
Core Inventory
Proven name-brand products and top sellers that deserve permanent shelf investment.
Discovery Inventory
Long-tail products, emerging brands, vendor-funded tests, consignment opportunities and special buys.
Smoke is Culture. Find it at 404.
Why Partner With 404
Six Reasons to Pitch
Physical Shelf Space
Put approved inventory in front of retail customers.
Atlanta Market Access
Test consumer response in the Atlanta market.
Digital Discovery
Eligible products may also receive exposure through the 404 Marketplace.
Product Intelligence
Learn from product interest and sell-through data.
New Retail Relationships
Successful tests may lead to ongoing purchasing relationships.
Inventory Liquidity
Create another potential channel for inventory that isn't moving efficiently elsewhere.
Submission Does Not Equal Acceptance
404's acceptance of an online submission does not constitute acceptance of merchandise. Final acceptance occurs only after approval and physical receiving inspection.
404 reserves the right to reject merchandise at receiving if it is expired, damaged, opened, counterfeit, incorrectly described, unauthorized, materially different from approved inventory, or otherwise commercially unsaleable.
404 Shipping Partnership
For approved consignment opportunities, 404 may contribute up to 50% of mutually approved inbound shipping costs. Shipping participation must be agreed to before shipment.
Consignment Opportunity Form
Pitch Your Inventory
Tell us about your products and proposed economics. 404 management reviews every submission manually.
Important
Product acceptance, placement, pricing, duration and payment terms are subject to individual agreement and 404 approval. 404 does not guarantee acceptance, sales, specific shelf placement, specific traffic, payment schedule or return eligibility unless contained in the individual agreement.